Job Description
We are looking for an experienced Digital Marketing Manager to lead our digital marketing initiatives and drive business growth through SEO, social media, paid advertising, and e-commerce marketing. The ideal candidate should have hands-on experience in managing multiple social media platforms, leading a digital marketing team, improving search engine rankings, and executing result-driven marketing campaigns across various digital channels.
Key Responsibilities
Develop and implement digital marketing strategies to increase brand awareness and lead generation.
Plan and execute SEO strategies (On-page, Off-page, and Technical SEO) to improve organic rankings.
Manage multiple social media pages and create high-performing content strategies.
Lead and mentor the digital marketing team while ensuring timely project execution.
Plan, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
Manage e-commerce marketing activities for websites and online marketplaces.
Track website traffic, campaign performance, and user behaviour using Google Analytics and Search Console.
Coordinate with content writers, designers, developers, and sales teams for campaign execution.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends, tools, and search engine algorithm changes.
Identify opportunities to improve website conversions and online sales.
Ensure all digital campaigns align with the company's business objectives and ROI targets.
Qualifications & Requirements
Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Computer Science, or a related field. Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an added advantag
Skills Required
SEO (On-page
Off-page
Technical SEO)
Social Media Marketing
Google Ads
Meta Ads
Google Analytics
Google Search Console
Team Management
E-commerce Marketing
Shopify
WooCommerce
Amazon Marketplace
Content Marketing
Email Marketing
WordPress
Campaign Management
Performance Marketing
Data Analysis
Communication
Leadership